Who is "info@"?
In your database, you likely have addresses like info@company.com, admin@startup.io, or office@agency.net. These are known as Role-Based Emails. They are not assigned to a specific individual but rather to a department or a distribution list.
For B2B marketers, these addresses are a double-edged sword. On one hand, they are often publicly available and easy to find. On the other hand, they are notorious for causing deliverability issues.
The Risks of Role-Based Sending
- Low Engagement: Emails sent to `support@` usually land in a ticketing system (like Zendesk) rather than a human inbox. They rarely get opened or clicked, which drags down your overall engagement metrics.
- High Complaint Rate: Because these lists are often distributed to multiple people, it only takes one person in the group to mark your email as "Spam" for the complaint to register against your domain.
- Strict Filters: Corporate firewalls often have stricter spam settings for role accounts to prevent their employees from being bombarded.
The "Sub_Status" Solution
EmailVerifierAPI.com doesn't just tell you if an email is valid; it provides a `role_based: true/false` flag. This allows you to create sophisticated logic for your forms or cleaning processes.
Best Practices for Segmentation
- For Cold Outreach: Strictly BLOCK role-based emails. You want to reach decision-makers, not the front desk. Personalize your outreach to `firstname.lastname`.
- For Inbound Leads: If a user signs up for your SaaS with `admin@`, they might be legitimate. However, you should flag them as "Low Priority" in your lead scoring model.
- For Newsletters: Use a double opt-in (DOI) for role-based addresses. Ensure they truly want to receive the content. If they don't confirm, do not add them to the list.
By filtering out role-based emails, you increase your open rates and protect your reputation from the higher complaint ratios associated with shared inboxes.